The fact that we now choose to initiate pilot studies on our products is due to several reasons, but perhaps the most important is to be able to verify that the claimed benefits are true in practice. We also want to collect feedback on the user experience and how the products meet our customers' expectations and requirements. These insights are invaluable for us to understand what works well and what we can do to improve the products. 

These open pilot studies on sleep products can be important from a public health perspective by helping to raise awareness of the importance of sleep, improve sleep quality at the population level and potentially reduce sleep-related health problems. By promoting good sleep, these products can have a positive impact on public health and contribute to the well-being of the wider population.