Cooperation between Sovmer and the sports movement represent a pioneering alliance that aims to promote public health by addressing the global sleep problem. This cooperation, based on mutual understanding and shared objectives, positions sleep as a beacon of sleep research and science, and the entire sport movement as a strategic partner in promoting the well-being of athletes and society at large.
dormouse commitment to sleep research and therapeutic sales channels has created a strong foundation for the company's prominent position. Recognizing the fundamental role of sleep in health and the impact of sport on individual well-being, the sleeper decided to approach the whole sport movement in a broad sense. The choice of the sports movement as a partner is motivated by the common goal of promoting public health and creating positive social change by highlighting the importance of sleep.
The forthcoming cooperation between Sovmers academic environment and the wider sports movement mark a powerful alliance between science and sport. By bringing together academia, industry and sport, it aims to spread the message of the importance of good sleep for better public health. The collaboration provides an opportunity to start clinical research in the field of sleep, further strengthening evidence-based interventions to improve sleep quality in people active in sport.
Sovmer and the sports movement - a partnership for public health
The principles of the long-term growth partnership between the Sovmer and the wider sports movement are clearly defined. The aim is to establish a five-year alliance that not only benefits both parties but also provides concrete contributions to the sports movement totaling SEK 5 million over this period. The revenue model for the sports movement is described in detail to show how the cooperation will generate annual benefits.
Sovmer acts as a beacon through its strong commitment to improving people's sleep and thereby promoting overall better public health. The long-term perspective of the cooperation shows the parties' firm belief that real change requires time and commitment. Through this unique merger of science and sport, Sovmer and the wider sport movement are working together to lead the way and create a lasting positive impact on society.
Sleep is crucial for sporting performance
Recovery and muscle repair: Sleep is a time when the body undergoes repair and recovery. During deep sleep, growth hormone is released, which is important for muscle repair and growth. For athletes, this is particularly important because physical activity breaks down muscle fibers and sleep helps restore them.
Performance and coordination: Sleep deprivation can affect cognitive function, attention, concentration and reaction speed.
Recovery: Sleep plays a central role in restoring the body's energy reserves. Athletes need enough energy to perform at their best and to avoid fatigue and exhaustion.
Immune system function: Sleep deprivation can weaken the immune system and increase the risk of infections and diseases. Athletes are particularly vulnerable to overtraining and injury if their immune system is not functioning optimally.
Hormone balance: Sleep affects the balance of hormones in the body, including hormones like regulates appetite and metabolism.
Mental health: Sleep plays an important role in managing stress and maintaining good mental health. Athletes can face enormous stresses and challenges, and sleep is an important factor in managing stress and promoting psychological well-being.
We work with the whole sports movement
